The term shakti refers to power. Its general definition is dynamic energy that is responsible for creation, maintenance, and destruction of the universe. It is identified as female energy because shakti is responsible for creation, as mothers are responsible for birth. Without shakti, nothing in this universe would happen; she stimulates siva, which is passive energy in the form of consciousness, to create. Ardhanarishvara, a Hindu deity who is half male and half female, is an iconic representation of this idea. The deity is equally male and female, illustrating that the creation, maintenance, and destruction of the universe is dependent on both forces.
I feel proud that I belong to a land of such beautiful & powerful stories of women. India is home to narratives of strong women who have been mothers, warriors & guardians of peace, humanity, love & they continue to symbolize these characteristics. Emotive as a brand stands for a powerful representation of women in India while exploring draping styles that have zero fabric wastage.
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